Bristol Bay, Alaska this summer has seen a hulking sockeye return, with total run estimates set to eclipse the 51 million salmon mark. In the meantime, the EPA Version 2.0 continues its plans to dismantle the July 2014 Clean Water Act Proposed Determination that would have tightened restrictions on toxic discharges associated with the proposed Pebble Mine project. Simms Fishing Products is now taking its Save Our Streams campaign to the source, with the release of a limited edition t-shirt that’ll help raise money and awareness for protecting the fishery.
“Bristol Bay is not only vital to the livelihood of the sport fishing community, commercial fishing community and native fishing community, it’s also a critical component to their way of life,” says Simms Executive Vice President of Marketing, Al Perkinson. “Bristol Bay is one of the most unique fisheries on the planet and it’s far too valuable and far too special to put at risk.”
Bristol Bay marks the fifth stop in the 2017 SOS tour. For the month of August, Simms has released a t-shirt designed by Apayo Moore, a Yup’ik artist from Bristol Bay. Her work is dense in native values and has been inspired in the last decade by the region’s fight against Pebble. A portion of every sale available through retail partners and will go back to Sportsman’s Alliance for Alaska, an organization that serves to inform and engage anglers and hunters.
[The EPA recently opened a public comment period on its proposed rollback of Clean Water Act protections for Bristol Bay. You have until Oct. 17 to add your voice to the mix. Take action today.]