Fly Fishing Industry News

Howler IndyFly Collaboration.

Howler IndyFly

Howler Bros. X IndiFly: Golden Frog Collection

Kaieteur Falls is a superlative 800-foot single-drop waterfall located in the heart of Guyana’s Kaieteur National Park. And although the falls are heavily photographed by gapers from around the globe, the area is also home to another famous inhabitant that is equally quirky, cool. The non-poisonous Golden Frog (Anomaloglossus beebei) is endemic to a 600-hectare…

New Center Axis Rod and Reel.

A Difference in the Balance

Feelings are part of it. That’s because our cherished fly rods, whether impatient laser throwers or deep-bending noodles, stroke emotions. When they feel right, we’re remarkable anglers. When something’s jacked, it’s a slippery slope from elitist to self-defeatist. Idaho-based Waterworks Lamson, with its new Center Axis Rod/Reel, is banking on recalibrating the way we feel…

Guide Pointer Booking and Reservation Software

Guide Pointer Booking and Reservation Software

Guide Pointer Tech Aims to Boost Your Flyshop Biz

Mike Dawes has a fishing problem. He’s been wading saltwater flats since the impressionable age of seven. He’s a veteran player on the permit tourney circuit. He’s even starred in couple of film tour flicks. But perhaps the biggest struggle he’s had to overcome in his flyfishing career didn’t involve a dour fish or a…

Umpqua Feather Merchants collaborates to conserve habitat in Tongass National Forest.

Umpqua Marks 45th Anniversary with $45k Pledge

LOUISVILLE, CO — Forty-five years ago, Umpqua Feather Merchants opened its doors to anglers and shops in search of high-quality flies and unmatched variety. Now it’s wrapping its anniversary celebration around a good cause, collaborating with Trout Unlimited and the Sportsman’s Alliance for Alaska to raise $45,000 to help conserve and restore key salmon and…

Simms launches special waders for benefit of Warriors and Quiet Waters Foundation.

Simms Celebrates Veterans with WQW Wader

This month, Simms is again honoring our nation’s combat veterans by donating proceeds from sales of its WQW Limited Edition wader. Simms launched the special G3 Guide™ Wader last year to help benefit the Bozeman-based Warriors and Quiet Waters Foundation (WQW). WQW helps reintegrate post-9/11 combat veterans into society by building hope and resilience, facilitating camaraderie,…

Russell Miller took him passion and made a career out of it.

Flyfishing Grind: How to Turn Passion into Pay Dirt

Scoring a paycheck to fish incessantly seems like a savvy career move—if you can find the right mix of employer (preferably a company churning out badass gear) and locale (somewhere near steelhead, or poon flats, smallies ponds, tidal redfish… a carp ditch). Insatiable flyfisher Russell Miller began the process in Boulder, CO, in the late…

Injunction Idywilde Umpqua copy

Idylwilde (UPDATED)

Idylwilde Flies last week filed a lawsuit against Umpqua Feather Merchants—the company that recently purchased and started selling in-limbo Idylwilde product from production facilities in the Philippines. Via its social media channels and blog, Idylwilde owner Zach Mertens announced that, “…Idylwilde legally filed for its right to claim the flies from Umpqua and Mirabel….” He…

Wild Fish Conservancy Northwest

Suit Filed To Block Elwha Hatchery Programs

Citing warnings from agency and independent scientists, four conservation groups filed suit today against several federal agencies and officials of the Lower Elwha Klallam Tribe (in their official capacities) for violating the Endangered Species Act (ESA) and ignoring the best available science and threatening the recovery of killer whales, Chinook salmon, and native steelhead by…