Fly Fishing Industry News

March Madness - Finding calm amid coronavirus anxiety

Photo: Hansi Johnson

March Madness – Finding calm amid coronavirus anxiety

It was a brisk and beautiful morning, the sky cloudless, the sunlight sharp. It was the kind of day that under different circumstances would have you looking forward to the coming seasons of warmth and splendor and carefree fun. We began packing the car. I’ll never forget the looks on some of my neighbors’ faces as I took the bags of groceries—canned goods, pasta, rice and yes, even some toilet paper—to the car. Those faces betrayed thoughts. Wait, should I be doing the same thing? Fear may be the only thing more contagious than this virus.

Alaska West Lodge

Photo: Tosh Brown

American Greed, Inc.

riter and historian David T. Courtwright calls them “limbic capitalists”—people or companies that target our limbic system, the part of our brains primarily responsible for emotion, especially as it relates to pleasure, motivation, and survival. Courtwright is author of The Age of Addiction: How Bad Habits Became Big Business. “Biological evolution shaped the limbic system,…

Howler IndyFly Collaboration.

Howler IndyFly

Howler Bros. X IndiFly: Golden Frog Collection

Kaieteur Falls is a superlative 800-foot single-drop waterfall located in the heart of Guyana’s Kaieteur National Park. And although the falls are heavily photographed by gapers from around the globe, the area is also home to another famous inhabitant that is equally quirky, cool. The non-poisonous Golden Frog (Anomaloglossus beebei) is endemic to a 600-hectare…

New Center Axis Rod and Reel.

A Difference in the Balance

Feelings are part of it. That’s because our cherished fly rods, whether impatient laser throwers or deep-bending noodles, stroke emotions. When they feel right, we’re remarkable anglers. When something’s jacked, it’s a slippery slope from elitist to self-defeatist. Idaho-based Waterworks Lamson, with its new Center Axis Rod/Reel, is banking on recalibrating the way we feel…

Guide Pointer Booking and Reservation Software

Guide Pointer Booking and Reservation Software

Guide Pointer Tech Aims to Boost Your Flyshop Biz

Mike Dawes has a fishing problem. He’s been wading saltwater flats since the impressionable age of seven. He’s a veteran player on the permit tourney circuit. He’s even starred in couple of film tour flicks. But perhaps the biggest struggle he’s had to overcome in his flyfishing career didn’t involve a dour fish or a…

Umpqua Feather Merchants collaborates to conserve habitat in Tongass National Forest.

Umpqua Marks 45th Anniversary with $45k Pledge

LOUISVILLE, CO — Forty-five years ago, Umpqua Feather Merchants opened its doors to anglers and shops in search of high-quality flies and unmatched variety. Now it’s wrapping its anniversary celebration around a good cause, collaborating with Trout Unlimited and the Sportsman’s Alliance for Alaska to raise $45,000 to help conserve and restore key salmon and…

Drake Magazine Southeast Alaska Tongass

Photo by Corey Kruitbosch

Salmon in AK’s Tongass Catch a Break (Cue the Celebration)

The U.S. Forest Service this month finalized an amendment to its Tongass Land and Resource Management plan that will help conserve more than 70 salmon and trout streams within Southeast Alaska’s 17-million-acre Tongass National Forest. The decision helps safeguard fish thanks to provisions that transition the Tongass timber program from old-growth logging to one based on…

Simms launches special waders for benefit of Warriors and Quiet Waters Foundation.

Simms Celebrates Veterans with WQW Wader

This month, Simms is again honoring our nation’s combat veterans by donating proceeds from sales of its WQW Limited Edition wader. Simms launched the special G3 Guide™ Wader last year to help benefit the Bozeman-based Warriors and Quiet Waters Foundation (WQW). WQW helps reintegrate post-9/11 combat veterans into society by building hope and resilience, facilitating camaraderie,…

Russell Miller took him passion and made a career out of it.

Flyfishing Grind: How to Turn Passion into Pay Dirt

Scoring a paycheck to fish incessantly seems like a savvy career move—if you can find the right mix of employer (preferably a company churning out badass gear) and locale (somewhere near steelhead, or poon flats, smallies ponds, tidal redfish… a carp ditch). Insatiable flyfisher Russell Miller began the process in Boulder, CO, in the late…