So far this year, the bison are winning. In June, a 62-year-old Australian man was tossed like a shrimp on the barbie while stepping in for his close-up with a 1,400-pound Yellowstone National Park grass grazer. A couple weeks earlier, a 16-year-old Taiwanese girl suffered a similar fate after a bison gored her while she posed for photos near Old Faithful.
The latest victim, according to Adventure Journal, never posed for a selfie. But sure as shit, this dude is down to take one for the team. That hero is none other than the faceless, emotionless (and oftentimes electrocuted) Helvetica Man.
“Helvetica Man, the international graphic representation of a human that marks almost every public men’s restroom, now is on the horns of a Yellowstone buffalo. You’ve seen Helvetica Man before–slipping on wet floors and falling over crumbling cliffs. His latest misadventure appears on thousands of flyers being distributed at entrance stations to the world’s first national park.”
Tom Bie is the founder, editor, and publisher of The Drake. He started the magazine in 1998 as an annual newsprint publication based in Jackson Hole, Wyoming. He then moved it to Steamboat, Colorado (1999), Boulder, Colorado (2001), and San Clemente, California (2004), as he took jobs as managing editor at Paddler, Senior Editor at Skiing, and Editor-in-Chief at Powder, respectively. Tom and The Drake are now both based in Denver, Colorado, where The Drake is finally all grows up(Swingers, 1996) to a quarterly magazine.