Take your favorite wild, pristine river. Kick in a few barrels of malted barley, a couple of bushels of hops, yeast for fermentation… and there you have it. Delicious, nutritious beer. A whole river full of it! Sierra Nevada knows what’s good, and that’s why it’s donating a portion of proceeds from every 12-pack of Pale Ale and Sierra Nevada seasonal beer purchased from June 1 through July 7 to river conservation-focused partners across the country. (But we still wish they’d make us a river full of beer.)
Via Sierra Nevada Brewing Co.—
“The Wild Rivers partnership, which will be visible at retailers across the nation, aims to raise awareness and increase stewardship of rivers that sustain our communities and ecosystems. Since the program’s start in 2009, Sierra Nevada Brewing Co. has donated more than $250,000 to help its partners preserve vital waterways across the country. A portion of these proceeds have supported Western Rivers Conservancy’s work to create parks and protected natural areas along rivers like the Klamath in California, the John Day in Oregon, the Hoh River in Washington, and the Gunnison River in Colorado.”
Tom Bie is the founder, editor, and publisher of The Drake. He started the magazine in 1998 as an annual newsprint publication based in Jackson Hole, Wyoming. He then moved it to Steamboat, Colorado (1999), Boulder, Colorado (2001), and San Clemente, California (2004), as he took jobs as managing editor at Paddler, Senior Editor at Skiing, and Editor-in-Chief at Powder, respectively. Tom and The Drake are now both based in Denver, Colorado, where The Drake is finally all grows up(Swingers, 1996) to a quarterly magazine.