Victoria’s Secret may have bombshells. But we have brown trout. Simms’ 2014 spring catalog launch comes via a smart multimedia mashup of film, photography, words and, of course, gear for the waters we fish.
“The Gear Guide intertwines the gear presentation with the company’s iconic photography [by Brian Grossenbacher] and stories. In addition, films by long-time Simms collaborator RA Beattie and product films take visitors on a journey through the new season.”
Tom Bie is the founder, editor, and publisher of The Drake. He started the magazine in 1998 as an annual newsprint publication based in Jackson Hole, Wyoming. He then moved it to Steamboat, Colorado (1999), Boulder, Colorado (2001), and San Clemente, California (2004), as he took jobs as managing editor at Paddler, Senior Editor at Skiing, and Editor-in-Chief at Powder, respectively. Tom and The Drake are now both based in Denver, Colorado, where The Drake is finally all grows up(Swingers, 1996) to a quarterly magazine.