Daily Draketoyota-sheep

Forced to choose, we’d rather ride a Prius than a sheep. (You know what they say, What happens in New Zealand….) Thanks to an Israeli ad for the Toyota Prius, we’re told that its emissions produce markedly less ozone eaters (GHGs) than nature’s wooly buggers and their methane toxic “exhausts.”


From Treehugger.com: “Methane, which is copiously produced by ruminants like cows and sheep, has an effective atmospheric lifetime activity of around 21 times that of CO2, which means that every unit of methane emitted has the equivalent effect of about 21 units of CO2 per equal time interval. But is the ad literally accurate? That’s harder to determine since there are lots of variables, enough to make it apples & oranges.”

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Tom Bie is the founder, editor, and publisher of The Drake. He started the magazine in 1998 as an annual newsprint publication based in Jackson Hole, Wyoming. He then moved it to Steamboat, Colorado (1999), Boulder, Colorado (2001), and San Clemente, California (2004), as he took jobs as managing editor at Paddler, Senior Editor at Skiing, and Editor-in-Chief at Powder, respectively. Tom and The Drake are now both based in Denver, Colorado, where The Drake is finally all grows up(Swingers, 1996) to a quarterly magazine.

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