Quebec-based graphic artist Mathieu Laroche—aka, Matel—has worked with brands such as Volcom, Rome, and Spy, lending his street-inspired art to everything from snowboard designs to accessories and streetwear. His latest “Reel Art” collection stems from trout, Atlantic salmon, and striper hankerings, and was prompted by close friends seeking reels with a one-of-a-kind look.
“The project came about randomly,” the 33 year old says. “We wanted to customize our reels and did it with the help of friend Martin Gravel, who distributes TFO in Quebec.”
Gravel provided the blank-slate reels and Matel went to work on their transformations, washing them in vibrant colors and adding intricate “Aqua” and “Topographic” accents to the spools and frames. Like all his works, mediums vary: from spray paint to acrylic to ink to marker. “Anything I can find to achieve the results I’m looking for.”[For more of Matel’s animated POV, check out mrmatel.com and IFOUND—a brotherly brand focused on shred accessories, with some flyfishing flavor in the mix. Matel’s Morgan Bridge Gallery is based in Quebec City and includes works from emergent and underground artists from across the province.]