Matel Opener

Reel Art

Quebec-based graphic artist Mathieu Laroche—aka, Matel—has worked with brands such as Volcom, Rome, and Spy, lending his street-inspired art to everything from snowboard designs to accessories and streetwear. His latest “Reel Art” collection stems from trout, Atlantic salmon, and striper hankerings, and was prompted by close friends seeking reels with a one-of-a-kind look. “The project…

BG 6pack -10

Photo: Bryan Gregson

6-Pack and Shooters: Bryan Gregson

Thanks to an armed populous wielding image-capturing devices of all calibers the “outdoors photographer” has become a dime-a-million lately. But most of us have never inhaled the intoxicating chemical fumes of a stop bath, nor spent much time wrapping our brains around the nuances of f-stops and apertures… because, quite frankly, it’s hard to find…