Matel Opener

Reel Art

Quebec-based graphic artist Mathieu Laroche—aka, Matel—has worked with brands such as Volcom, Rome, and Spy, lending his street-inspired art to everything from snowboard designs to accessories and streetwear. His latest “Reel Art” collection stems from trout, Atlantic salmon, and striper hankerings, and was prompted by close friends seeking reels with a one-of-a-kind look. “The project…