Fly Fishing Industry

Dave Hartman’s cool, quirky creations

The Anti-Artist

THERE WAS A TIME when skateboarder-turnedgraphics- creator Dave Hartman excelled at the art of being aimless. Bucking the law and generally lacking purpose, Hartman bounced from home to home in suburban Arizona and California, rural Alabama, and southern New Hampshire. Until fishing intervened. He found a fly rod and carried it to Montana. And there…

Injunction Idywilde Umpqua copy

Idylwilde (UPDATED)

Idylwilde Flies last week filed a lawsuit against Umpqua Feather Merchants—the company that recently purchased and started selling in-limbo Idylwilde product from production facilities in the Philippines. Via its social media channels and blog, Idylwilde owner Zach Mertens announced that, “…Idylwilde legally filed for its right to claim the flies from Umpqua and Mirabel….” He…

Andy Bowen's flyshop is surrounded by fish-able waters.

Cohutta Fishing Company

Cohutta Fishing Company began life in fall 2009 high on aspirations… a little short on ceiling space. For three years operations were dwarfed inside an 8-foot high, 1,400 square-foot box—which made selling 9-foot fly rods tough. The shop has since relocated, ballooning its square footage, expanding inventory with stocked shelves of top gear, and planting…

Western Rivers Flyfisher is based in Salt Lake City, Utah.

Western Rivers Flyfisher

Try this on for size. Close your eyes and imagine a flyshop more interested in amplifying experience than sticking you with spools of $14 tippet, dozens of hyperanatomical flavor-of-the-day flies, and pearl strands of pink thingamabobbers. Imagine that this same flyshop has invested in this “experience giving” commodity for 25 consecutive years, pushing things like…