The beauty of SaraBella goes beyond pretty colors

Rodmaking Rose

BEFORE APRIL ARCHER cofounded Denver-based SaraBella Fishing—makers of women-specific fly rods—she’d already noticed an influx of female flyfishers to the sport. But as an angler herself, fishing since she was a toddler and flyfishing for the past 16 years, she also recognized that there was a distinct lack of women-specific gear.

New Center Axis Rod and Reel.

A Difference in the Balance

Feelings are part of it. That’s because our cherished fly rods, whether impatient laser throwers or deep-bending noodles, stroke emotions. When they feel right, we’re remarkable anglers. When something’s jacked, it’s a slippery slope from elitist to self-defeatist. Idaho-based Waterworks Lamson, with its new Center Axis Rod/Reel, is banking on recalibrating the way we feel…