riter and historian David T. Courtwright calls them “limbic capitalists”—people or companies that target our limbic system, the part of our brains primarily responsible for emotion, especially as it relates to pleasure, motivation, and survival. Courtwright is author of The Age of Addiction: How Bad Habits Became Big Business. “Biological evolution shaped the limbic system,…
LET’S GET THIS OUT OF THE WAY: I’m not going to win any casting competitions. As a self-taught angler, my poor habits are deeply ingrained, the result of years spent with mismanaged routines and questionable form. My tailing loops have tailing loops. I’ll often find my backcast hurtling toward something behind me because I’ve managed…
Deneki Outdoors—with lodges in Alaska, British Columbia, and the Bahamas—was sold this week to a Dallas, Texas-based family with ties in the destination flyfishing game that run two-decades deep. Despite the sale, there are no short-term plans to dissolve the successful brand started by former owner Andrew Bennett in 2004. The trio of lodges on…
What would motivate a person to open a fly shop in the midst of the Great Recession? I asked this question to David D’Beaupre, who opened The Sierra Trout Magnet and Guide Service in Bishop, California, in August 2009. With small, independent fly shops closing left and right in recent years, I figured he had…